The typefaces and colors that are used to create the logo for the company play an emotional and visual function. The performance of the logo will be contingent on the selection of corporate colors and fonts, whether they make an impression and attract people, or create an appealing impression or repel and make it appear dull and difficult to understand. The font must be in sync and in harmony with color and convey its essence company.
Why is it important for a business to have A Logo?
The logo you choose to use is an essential element of your company’s success as are high-quality products as well as positive reference points. In addition, a logo forms the foundation of a new brand’s identity, it is its primary component, and the design of the logo must be done seriously. Logos are created by directly the style of the logo. That is, it’s the process of constructing the idea and concept that the logo of the company represents.
When you are creating the original image of the logo you can utilize compositional search, which is a method of artistic expression and also contemporary computer technologies. This will enable you to create an artistic logo.
What Fonts Are the Most Effective for Logos?
First of all to begin, finding the perfect font that is the right size may not be as simple as it appears. If your logo’s text is included be prepared to test many different fonts in order to find the one that is the most effective. It is recommended to experiment with Serif as well as sans-serif fonts and also italic, cursive and even bold ones. Do not forget to consider custom fonts also. There are three essential aspects to be aware of when choosing a font to use for the logo of your company, and that’s:
- Try to stay clear of the most popular fonts (such such as Comic Sans) otherwise, your logo will appear unprofessional and viewers will not be able to be taken seriously.
- Make sure that your font (especially when it’s cursive) remains legible , even when you write it handwritten.
- Limit yourself to two or one only use one or two fonts.
You might want to consider a customized font. A unique font can aid in distinguishing your brand from competitors. Some examples include the logos of giants like Yahoo!, Twitter, and Coca-Cola. Below, we will bring our top 20 logo fonts that are popular with a short description of the font.
Futura is a graphic sans-serif typeface. It’s a geometrical font that makes use of simple geometric shapes and low-contrast strokes make clean, uniform letters that gives it a serious robust, strong, and powerful style.
The Back in USSR as well as Soviet lettering originates that was created by calligraphers, who designed pieces of Soviet books, cinemas and packaging. This style of lettering has proven popular in the art of brands’ printing youth apparel, bars, and art galleries, and other spaces.
Bodoni is serif typeface, whose roots go back to the 18th century. It is becoming increasingly popular for promotional purposes, in contrast to its initial use in book printing. It’s associated with fashion and elegance, and is a well-liked choice for fashion-related logos.
Telegraf is a mid-century grotesque font that combines with sharp-edged corners. As the weight grows and its edges are more rectangular and make it easier to read on the screen in smaller sizes, and more effective when used in larger sizes.
Helvetica Now has become one of the most well-known and widely-used sans-serif fonts. It has inspired numerous variations throughout the years and appears in the logos of a variety of well-known companies, including BMW, Toyota, GM, Panasonic, and Evian.
Cirka is a sophisticated serif typeface. It is great for large headlines or posters or as a body text. Ideal for the design of high-end products, magazines, and logos.
Proxima Nova is a balance between fun and simplicity. The design is simple and geometric. It also has round and asymmetrical designs which give it a contemporary and fashionable appearance.
Neue Montreal v2.0 is a flexible Grotesque font that has an appearance that resembles a display font. The inspiration for this typeface came from the wonderful design city of Montreal.
Didot is distinguished by high-contrast strokes, and therefore is not appropriate for body text. However, it gives a vibrant and sophisticated impression when used as logos or headings.
PP Eiko is a sophisticated mincho-style typeface which combines the traditional Japanese style with contemporary elements such as high contrast, sharp serifs, and sharp curves provide Eiko the perfect blend of softness and elegance for editorial, headings, magazines and other design.
Garamond is another timeless old-school serif font that has been through the ages since its inception during the 16th century. This popular serif font is less contrast between strokes and is much easier to read.
Neutral Face font is a part of the Neutral Face font is part of the category of grotesque for headings. The font can be used in commercial and non-commercial projects.
Myriad is a sans serif typeface designed by Adobe and was initially used as the logo of the company. Other companies have utilized Myriad to create their logos, like Shopify, Visa, Walmart and LinkedIn.
Wagon is a beautiful design with elegant style as well as strength and contrast. It also has an expanded Latin character set that includes 415 glyphs that cover more than 87 languages.
Trajan is a bold serif typeface , inspired by the Roman capital letters in squares that were used to write on the base of the Roman triumphal column, called Trajan’s Column.
The Universe font family comes with various styles and weights, all having a beautiful uniformity. The character size of this font, together with its short descenders as well as descenders, creates an elegant look, without compromising its accessibility.
Billabong provides a sophisticated calligraphic style with an informal, hand-drawn look that makes it unique and unique. It’s a powerful typeface that makes a brand more easily accessible.
The Bottom Line
There are a myriad of choices of scripts or fonts however, not all of them can create a great logo. Typography is an important aspect of logo design that can either diminish or increase its impact. A great logo font must be adaptable, clear and well-balanced. Selecting a logo font is an essential decision in the creation of your brand’s visual identity . It should reflect the style of your company.